Pitti Fragranze 19th edition - Firenze 2021

Pitti Immagine is an Italian company that works in the promotion of fashion industry and design, born in 1950s with Giovanni Battista Giorgini when he set up the first fashion shows in the Sala Bianca of the Pitti Palace in Florence. The activity was later extended to the food and wine and perfume sectors. It organizes trade fairs, communication events and cultural initiatives. 

The organization has put in place the necessary security measures to allow the proper conduct of the event to all I said workers preventing (almost) access to anyone who was not in the industry.

From a working point of view the event has been carried out to the best. Guaranteeing a high qualitative standard for what concerns the admitted people.

Scentspiracy was present at the fair as the creator of the fragrances presented by the brand Sikelia Parfums being an exhibitor at stand S4, in the area reserved for young emerging companies. It was a pleasure to meet the top journalists at the fair!

Our perfumer Fulvio Ciccolo was interviewed by many national and international newspapers such as Fragrantica (worldwide), Flacon (Russia), La La wine magazine (Italy), Hiro Nakayama (Japan) etc. 

Finally we had the opportunity to participate in an event in presence, having the chance to create an even bigger network and to present our creations to the whole world in an evocative location such as Stazione Leopolda.

Strict praise goes to the organization that managed the event impeccably. The only flaw, which I feel obliged to point out, is having denied the possibility of entry to companies that had the necessary documentation, designed to demonstrate their relevance to the market, and let enter people with passes for favoritism but not relevant to the professional sector.

So, the advice I offer to improve the efficiency of this great and important event is definitely to ensure general compliance with the rules, so as to avoid any case of favoritism or injustice.

As for the brands present, it's nice to note that many companies present have paid attention to the sustainability of their products, as far as possible (one must always be realistic). 

While for the originality of the fragrances proposed, I realize more and more that a company prefers to rely on safe, saleable formulations sometimes similar to fragrances already on the market than to entrust a new project to be custom developed to create new fragrances or olfactory experiences.